Does it matter who owns a restaurant or café? Yes.

Independent restaurants are unique creations shaped by their founders’ vision. Often built with great passion and care.

The problem has been that these independent gems have been overshadowed by the massive marketing efforts of large chains. On top of that, it can be surprisingly difficult to tell who actually owns a restaurant. When you walk through the door, you almost have to squint your eyes — it could either be a genuine family-owned business or a chain restaurant designed to look exactly like one.

Now it’s time to turn the spotlight in a different direction for the month of June. On this site, you’ll also discover those hidden independent restaurants and cafés, and support small business owners by choosing your place from the Ketjuton list. In return, you’ll get food and drinks made with passion. Along with genuine encounters and stories that don’t come from marketing calculations or worn-out concept manuals. They come straight from the heart — and are best enjoyed on the spot, with a smile.

Follow Ketjuton on social media and spread the word to your friends in every possible way. Tag us, comment, send us messages, and encourage restaurant owners to join Ketjuton. Thank you for all your positive activism — together, we’re working for something that truly matters.

As so often happens, it all begins in Tampere. The rest of Finland will join as soon as possible.